Why branding?


“Your brand is the single most important investment you can make in your business.” – Steve Forbes

Why branding?

Branding is fundamental and essential.  So important, that we’re actually in the process of rebranding ourselves.Logo Recognition

A brand is beyond your logo, color scheme, and slogan. It is the perceived corporate image your company or organization conveys to the audience. Everything your company does, owns, produces, stands for and believes in contributes to your brand. It is part psychology, science, and design neatly packaged into a promise to your customers. It portrays credibility and experience and creates relationships.


So how does DivingDog Creative Solutions (shameless plug) lay the foundation for your brand? We start with research on:

  • Your business goals and principles;
  • Your target audience;
  • Market trends;
  • Your competitors;

We turn that research into a creative brief that ensures we are all working from the same page.
We then go forth and do great things by creating an identity that is comprised of several visual elements:

  • A Logo (The symbol of your identity & brand)
  • Website (Conveys your message to customer via visual identity and content)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Newsletters, brochures, posters, flyers, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees & customers)
  • Signage (Interior & exterior design)
  • Social Media & E-blasts (Messages conveyed via indirect or direct modes of communication)
  • Anything visual that represents the business
  • Video & commercial production
  • Anything visual that represents the business

Have questions about how you can improve your brand?

We would love to talk to you.