Why branding?


“Your brand is the single most important investment you can make in your business.” – Steve Forbes

Why branding?

Branding is fundamental and essential.  So important, that we’re actually in the process of rebranding ourselves.Logo Recognition

A brand is beyond your logo, color scheme, and slogan. It is the perceived corporate image your company or organization conveys to the audience. Everything your company does, owns, produces, stands for and believes in contributes to your brand. It is part psychology, science, and design neatly packaged into a promise to your customers. It portrays credibility and experience and creates relationships.


So how does DivingDog Creative Solutions (shameless plug) lay the foundation for your brand? We start with research on:

  • Your business goals and principles;
  • Your target audience;
  • Market trends;
  • Your competitors;

We turn that research into a creative brief that ensures we are all working from the same page.
We then go forth and do great things by creating an identity that is comprised of several visual elements:

  • A Logo (The symbol of your identity & brand)
  • Website (Conveys your message to customer via visual identity and content)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Newsletters, brochures, posters, flyers, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees & customers)
  • Signage (Interior & exterior design)
  • Social Media & E-blasts (Messages conveyed via indirect or direct modes of communication)
  • Anything visual that represents the business
  • Video & commercial production
  • Anything visual that represents the business

Have questions about how you can improve your brand?

We would love to talk to you.


Change is Good For You

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” ― Margaret Mead

In case you didn’t notice, we’ve changed it up a bit. While we haven’t changed the DivingDog logoworld just yet, we’ve decided to call ourselves, drum roll please, DivingDog Creative Solutions. Yep folks, we’ve dropped the “Productions” (except for tax purposes that is).

Why should you care?

Okay, so not really a big deal at all. But what may seem like a subtle change to you, actually has a lot more to do with what services we’re already providing to our clients. And it has a little to do with people thinking we are a video production company. While we actually DO produce videos, we also do a lot more!
DivingDog actually opened its doors delivering killer websites. Then we sprinkled some video, email marketing, print material and social media in there. And now we offer our clients the whole branding and marketing package!

From helping you name your company, creating your logo, tagline and website to producing commercials, enhancing your social media presence, designing your print ads and crafting content, we got the creative skills (hence the name change) to help you.

Perhaps most importantly, your branding and marketing efforts will not be segmented but instead streamlined; allowing for your company/organization’s message to be efficiently and effectively conveyed to your audiences.



We are thrilled to be working with Fair Winds Brewing Company, a northern TopsailVirginia packaging brewery set to open later this year! We’ve been fortunate to be involved from the get-go, with originally being brought into design a logo for Topsail Brewing Company, their former name. Unfortunately a Oregon based brewing company decided that they owned the word “Sail” and were willing to go to court over it.


Deciding their resources were better spent elsewhere, they decided to change their name. So not only did we get to design a new logo, which is an expansive creative process, but we also worked with the owner to rename the company.

Stay tuned for more Fair Winds Brewing Company hoopla.