Logo of the Month


Easton Cycle and Sport came to us with suggestions for updating their brand for a future marketing push. We ran in a number of directions, but good ones, with pencil sketched drafts to see what resonated with them and looked the best across all the different mediums they would be advertising on. After dwindling down the options, a general design for the logo was selected and digitized into black and white. It’s important that the design stands on its own, in its simplest of forms, before adding color, where things get emotional and subjective.

From there, a number of iterations, font treatments, color schemes, and friendly arguments amongst the design team ensued. After the majority is smiling and happy on our team, we made our recommendations to the client and made sure they were happy. And they are! Subtle, yet very cool… Do you see it?

This stuff is a labor of love for us. We genuinely want to be a part of our client’s successes, and we work with them more like partners than clients for that very reason.

Look for a new website and other focused marketing efforts coming soon from Easton Cycle and Sport.

Win a $100 Gift Card

Want to win a $100 Gift Card to the Brasserie Brightwell ?

(or Amazon.com if you can’t get to Easton, MD.)Brasserie Brightwell

Just Like the DivingDog Facebook Page and answer the Logo Question we will be asking in the very near future.

We’re having fun reworking classic brands with the DivingDog details. You guess the classic brand and you get added to the drawing. Just be the first to answer it correctly, and share it with a friend who may want to play.

rock n roll

Do what you love.

Know your own bone; gnaw at it, bury it, unearth it, and gnaw it still.

~ Henry David Thoreau

Logo of the Month

Hard to Guard

wanted a logo based of exisiting photos, with a color scheme that gave a nod to their alma mater. The emblem needed to be crisp enough to jump off a t-shirt or other swag from a mile away. A handful of sketches later, the sketches where vectorized, a barrage of color combinations were widdled down to the client approvedĀ version above.